Funny how you imply that misinformation is a natural part of the web. It isn't. It's a natural part of malignantly disruptive forces, must be viewed as an assault on societal and individual well-being, and stamped out with extreme prejudice. We'll never get rid of it entirely, but we can turn it from a raging cancer to an annoying papercut, in which case (a) this part of the problem disappears and (b) the world will be a better place for everyone.